Binancethe number 1 cryptocurrency exchange platform continues to multiply the services. One of his latest creations launched last December is Binance Alpha. An offer designed to highlight emerging crypto projects. And this, even before their listing on the Exchange of Binance. Explanations.
The Coin Journal offers this promotional article in collaboration with Binance.
What is Binance Alpha?
Binance Alpha is one of the many services proposed by Binance for Help users explore the web 3 ecosystem. If the Exchange opens the door to tokens already collecting great interest, Binance Alpha concerns emerging tokens.


Binance Alpha is a platform integrated into the Binance Wallet portfolio, designed to give users a early access to promising web3 projects. Since December 2024, this solution therefore allows you to discover, analyze and invest in tokens not yet listed on Binance Spot.
The tokens that come out on Binance Alpha are selected by the team of experts from Binance, according to strict criteria. They will highlight tokens with a strong community interest, a positive dynamic as well as alignment with the current trends of the crypto ecosystem.
Binance Alpha presents itself as an opportunities detector. In addition, it is also part of the transparency policy of the platform concerning the listing process. Since the launch of Alpha last December, 43% of the tokens presented have been listed later on Binance Spot.
Why choose Binance Alpha?
Using Binance Alpha for your transactions, you accumulate points that open access to several very interesting advantages:
- Exclusive Airdrops: thanks to your trading activity, you can be eligible for free tokens distributions. Thus, active users have recently been able to obtain up to $ 1,076 in crypto. This by reselling the tokens from the Airdrops when they put their market.
- Noverty in preview opportunities in new projects (TGE): by participating in the tokens launches via Binance Wallet, you have the possibility of buying the crypto-assets of the selected projects. Some participations have enabled users to Generate gains up to $ 1,448by reselling their tokens as soon as they are rating on the Spot market.
On average, to date, the TGE and Airdorps of Binance Wallet bring about $ 80 in crypto when you sell these tokens at the time of their listing.
To access it, there are two ways to access Binance Alpha via your application Binance.
On the one hand, via the Binance Wallet:
- Open the Binance application (Pro version)
- Go to the Binance Wallet (active at the bottom right, then wallet at the top)
- Click on markets then alpha
On the other hand, via the Exchange:
- As before, open the Binance version pro application
- Go to the “markets” icon at the bottom of the home page
- Then click Alpha at the top of the “Markets” page
When a new token will be proposed, it is the subject of a count 4 hours before its public revelation. Once these 4 hours have passed, the token appears on Alpha and was then the subject of an announcement on the social networks of the platform.
“Once the four hours have passed, tokens appear on the Binance Alpha page and users can easily access it via the rapid purchase feature. »»
Binance Alpha Event: Don’t miss any Tge or Airdrop
Alpha Event is a Alpha binance extension dedicated to TGE (Token Generation Events). Thanks to this service, users can invest from the official launch of a token, often at prices much lower than those on the secondary market.
Since May 2025, 8 Airdrops have also been distributed to users according to their Alpha Points.
Alpha points: the key to TGE and Airdrops
In order to ensure fair access and rewards, Binance Alpha uses a point system, called Alpha points.
The latter are divided into two categories, depending on the way they are generated.
On the one hand, the Balance pointsare based on the amount of eligible assets held on the Wallet Binance and on the Exchange. Depending on the amount held, you can accumulate between 1 and 4 points per day.


On the other hand, the Volume points are based on the purchase volume of a user on the tokens presented in Binance Alpha. These are calculated according to the amounts spent in the Alpha universe. Each tranche of 2 USDC invested in the purchase of alpha tokens brings you 1 additional point.


The points that we obtain are to be spent when participating in a TGE or an Airdrop. They expire after 15 days. A way to reward users who actively use the Alpha service.
If you want to win your first cryptos, Binance launched last May program that saves pepe tokens every day by simply connecting to the platform. This is accessible until July! In addition, to celebrate the arrival of summer, the platform presents a campaign exclusively for Binance France users! Share $ 15,000 in BNB by simply trading on Binance Alpha. 2 real good reasons to try the alpha adventure!